Charm, history and research.

 Fru.it embodies the label value of Made in Italy, by designing and creating a wide choice of shoes for everyday use. An increasingly experimental aesthetic direction, prefers innovative constructions and plays on fine leather to meet the demands of a dynamic and sensitive woman with a metropolitan outlook.

Carefully well finished in their details, collections are renewed every season, through a formula that perfectly combines tradition and trends.

Raw materials are an essential part of the quality of the product; they come from an internal selection that, according to criteria, guarantee the total quality and emphasize the avant-garde spirit of all Fru.it shoes. The distinctly young and urban style is interpreted in a modern key and acquires a pronounced sensuality, to give life to shoes that keep the appeal of the handmade masters intact.